Wash Haus introduced the second addition to their laundromat family in 2023 in East Rochester, and with this came the need to put a giant spotlight on it! We partnered with their team to create a tailored, short term social media strategy that would promote the grand opening of this location and showcase why Wash Haus blows its competitors out of the water. We took our time to create a soundproof strategy that would position Wash Haus as the “no-brainer” option when looking for the best place to do your laundry. We highlighted the convenience of their high-tech machines, their easy access location, and top of the line facility where you can find comfort while laundering. We spent our time putting together a kickass strategy that could be used time and time again, gathering photos and videos, creating engaging content that spoke to their audience needs, and running through analytics to see where we needed to pivot.